“The more diversity and inclusivity I can see across onscreen, the happier I’ll be - because it’s part of the reason I wanted to create the show. With the emergence of Karma’s World, children are able to enjoy the benefits of diversity and representation in the media and beyond, unlike “back in the day,” Ludacris explains. When you touch the hair and texture, it will blow you away because of the quality developments within the hair fibers.” “Myself, Mattel and our resources took so much of our time getting the absolute most authentic feel and look of the hair with premium quality,” Ludacris explains of the curly-haired styling accessory.

With embedded messaging about empowerment and creative expression, the Karma’s World children’s series is originally inspired by Ludacris’ eldest daughter, Karma Bridges.

The new toy collection complete with an array of dolls, is available for purchase at major retailers including Amazon, Target and Walmart and features the Karma’s World styling head accessory, Karma’s World microphone and more.

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